“This spring will be 10 years for us, and our company has grown from 6 employees to 90. We’re really proud of where we live, and we love what we do. There’s a lot of stuff that happens around it, but first and foremost, we really love making beer.”
~Joe Short, Short’s Cast ep. 1
Short’s CEO and Creative Engineer Joe Short shares, “I think that the biggest thing that new podcast is going to give us is the connection between the listener and the actual people of Short’s. I’m excited for people to get to know everyone here better, because there’s a lot more to Short’s than just me.”
The Short’s Cast is produced by Mike Moran of Quarter After Productions who says, “Short’s was one of the businesses up here that I really wanted to develop a podcast for. People absolutely love their beer, and it’s great to work on a podcast with Joe. The guy has so much character that really shines through, and even though everyone around him really respects and looks up to him, they’re always cracking jokes on him and each other.”
The first episode reflects Joe’s love of fun and the Short’s family. Joe opens with an essay about mullets and follows with a whirlwind introduction of some of the Short’s family. Traverse Brewing founder Jack Archiabale’s story of meeting Joe for the first time is pure gold, so be sure to check that out!
The Short’s Cast is actually Mike’s 3rd beer-related podcast. He started Drink My Brewcast, a podcast that focuses on Michigan beer, at the beginning of January 2013 and followed that up with a podcast for the Filling Station Microbrewery.
“Mike is doing a great job with podcasts. He’s got a lot of professionalism, is fun to work with and is great at making it sound good,” Todd Klepper of the Filling Station explains. “I think that podcasting is a great tool for businesses. These days it’s hard to get people to pay attention to a whole email, and I think that the on demand format of a podcast is perfect because it allows you to multi-task and fit it into your busy day.”
Todd has done 11 episodes with co-host Tom Graham. In addition to a lot about the beer and their beer process, they mix in beer culture, the history of their building and railroads in Traverse City, interesting facts and a lot about music from near and far. Their latest episode features a discussion about their single hop line of brews, and it feels like what Todd would tell you if he had a chance to sit down and talk with you.
I asked Joe to for three beers to listen to podcasts by, and he recommends, “If there’s any Liberator or Juicy Tree floating around or something that you want to take your time with like the Chocolate Wheat.”
Here’s hoping you get a chance to kick back and enjoy some of these tasty podcasts … and some tasty brews!