The Short’s Cast and TC Podcaster Mike Moran

“This spring will be 10 years for us, and our company has grown from 6 employees to 90. We’re really proud of where we live, and we love what we do. There’s a lot of stuff that happens around it, but first and foremost, we really love making beer.”
~Joe Short, Short’s Cast ep. 1

"Looks like NPR, feels like SNL, couldn't get much better than this!" - courtesy Short's Brewing

“Looks like NPR, feels like SNL, couldn’t get much better than this!” – courtesy Short’s Brewing

Yesterday the Short’s Brewing Company unveiled their new podcast. Like the brewery  that produces it, the Short’s Cast is wild, energetic and slightly unpredictable.

Short’s CEO and Creative Engineer Joe Short shares, “I think that the biggest thing that new podcast is going to give us is the connection between the listener and the actual people of Short’s. I’m excited for people to get to know everyone here better, because there’s a lot more to Short’s than just me.”

The Short’s Cast is produced by Mike Moran of Quarter After Productions who says, “Short’s was one of the businesses up here that I really wanted to develop a podcast for. People absolutely love their beer, and it’s great to work on a podcast with Joe. The guy has so much character that really shines through, and even though everyone around him really respects and looks up to him, they’re always cracking jokes on him and each other.”

The first episode reflects Joe’s love of fun and the Short’s family. Joe opens with an essay about mullets and follows with a whirlwind introduction of some of the Short’s family. Traverse Brewing founder Jack Archiabale’s story of meeting Joe for the first time is pure gold, so be sure to check that out!


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Winter Microbrew Festival Pub Crawl & Ticket Sales on Saturday!


Microbrew Festival TixWhat would winter in Traverse City be like without the Winter Microbrew & Music Festival? It’s an annual event that plays tribute to some of the things we love most about Northern Michigan: real winters, our great outdoors, good spirited people, incredible musicians and of course craft microbrews created by artisans and entrepreneurs!

Tickets always sell out, and they go on sale on Saturday (Dec 7) at noon. You can get them online or if you want to do a little early shaking off the winter blues, the Porterhouse Productions team will hold a pub crawl at 5 TC breweries starting at noon Saturday. If you find one of the 5 golden tickets hidden at each stop (well, blue logo stickers) you get to purchase your ticket at 50% off! (fine print – If you find a sticker, you must buy a ticket when you’re still at the bar) During the tour, prizes will be given to online ticket purchasers and Microbrew & Music Festival swag will be handed out at each brewery. Read more

Traverse City “Brew Bus” seeking funds

Troy Daily, the local entrepreneur who started the TC Cycle Pub and founded the TC Ale Trail, is readying another promising venture. The Traverse City Brew Bus will provide all-inclusive brewery tours with sampling, brewhouse tours, talking with brewers and brewery owners and even some Cicerone* led tours. It’s all designed to be educational, fun and more than what you’d get if you were to visit the brewery on your own. Read more

Traverse City Beer Week 3 more days

We’re in the midst of an incredible week of celebrating craft beer and gourmet food. If you’re interested in beer or food make sure to get out and partake in Traverse City Beer Week. Also be sure not to miss Joe Short’s Ask Me Anything at 4:30 PM TODAY (Wednesday, Nov 13) on Reddit!

Here’s what’s left: Read more

Ask Me Anything w/ Joe Short of Short’s Brewing!

Joe Short of Short’s Brewing Co. founder Joe Short did an “Ask Me Anything” on Reddit on Wednesday, November 13th on the Michigan Beer subReddit. We grabbed some of our favorite responses – many more at Reddit! Read more

Weekend Event Roundup: Here Comes TC Beer Week Edition

For a quart of Ale is a meal for a King.
~ William Shakespeare

Traverse City Beer Week starts on Friday and the weekend is packed with events celebrating beer & breweries. Read on from some great events and definitely check out our packed weekend calendar for more! Read more

Beer and Food Pairing Dinners for Traverse City Beer Week

To celebrate Traverse City’s first annual Beer Week (November 9-15, 2013), several restaurants have created beer dinners. Beer and Food pairings to make your heart sing. These events will sell out fast, so get your reservations right away.

Saturday (Nov 9)

Hangover Breakfast at The Towne Plaza  9-3
This a la carte breakfast includes your meal and beer pairings, presented by the people of Greenbush Brewery.  For once, enjoy the headache of your hangover, as you have a little hair of the dog! Prices are a la carte, and based on consumption. Reservations are strongly recommended but not required. 231-929-0900 Read more

Brewer Tina Schuett of Rare Bird Brewery and Taproom


Rare Bird Brewery and Taproom is slated to open in December at 229 Lake Avenue, about midway between Firefly and Patisserie Amie. We had a chance to sit down with brewer Tina Schuett to talk about the plans for the latest addition to TC’s beer scene. Enjoy the article and be sure to read to the end for a chance for you to get in on the ground floor with all kinds of perks and benefits with their Indegogo crowd-funding campaign!

Tina Schuette of Rare Bird Brewery

Tina Schuett of Rare Bird Brewery

How did you get started brewing and what made you decide to take it to the next level with your own brewery?

I started homebrewing in college, and kept it as a hobby while I was a park ranger in California and New Zealand. I couldn’t resist the urge to do it professionally and was able to land a job at Sand Creek Brewery in Wisconsin. My mom is from the area, so when I got an opportunity to brew at a local brewery, I moved here. I worked there and also as the contract brewer at Sugarfoot Saloon.

I had worked with Nate and we really hit it off, so when the opportunity to work with him presented itself and we found this location, I jumped right in. It was always my dream and goal to have my own brewery.

Traverse City has a lot of brewpubs – what’s going to make Rare Bird unique?

We won’t simply be a brew pub. Our full class C liquor license means we’ll be able to have 6-10 of my beers on at a time and fill out the rest of the 35 taps with some really interesting and hard to find beers. We’ll also have a full menu of liquor, wine and cider, so we will be a spot where everyone can get something yummy that fits their taste.

We’ve also been searching out reclaimed materials into old barns that have collapsed – going to the source to find the right pieces. Our tabletops are all being made from a giant cottonwood tree that died of natural causes. Read more

2013 Traverse City Beer Week Calendar of Events!

What's on TapWe’ve posted the calendar of events for the 2013 Traverse City Beer Week! Here’s a few highlights. Pricing varies – check the calendar for more:

  • The TC Beer Week Kickoff Pub Crawl starts the week off from 7pm until close on Friday, Nov 8th with a pub crawl featuring six locations each offering different beers from Short’s Brewing Company.
  • Cask Night at The Little Fleet happens from 6pm-8pm Saturday, Nov 9th. The event features casks from Saugatuck, Oddside, and Epic Brewing Company and a chance to meet the people behind these great brands.
  • Hangover Breakfast at Towne Plaza from 9-12 noon on Sunday, Nov 10th featuring beer pairings from  Greenbush Brewery along with a delicious breakfast. Read more

Greening of the Great Lakes goes to Workshop Brewing

Pete Kirkwood Workshop Brewing Traverse CityDr. Kirk L. Heinze served in the MSU College of Agriculture and Natural Resources for three decades and now hosts the Greening of the Great Lakes on News/Talk 760 WJR. He has a great interview with Pete Kirkwood of TC’s new Workshop Brewing Company discussing Pete’s vision for a sustainable, connected brewery that you can check out on mLive along with a short article:

Pete credits his employees for The Workshop Brewing Company’s adoption of zero waste. “They drove zero waste, and everything we use here is recycled, composted or reused, which is obviously good for the environment, but it may also end up saving us money.” Pete’s brews feature organic grain, much of which is purchased locally. And his spent barley goes to a local farmer who uses it for livestock feed. “When you buy and sell locally, it is amazing to track the economic reverberations in a community.” Pete admits to originally viewing the locavore movement as “effete and elitist,” but now I better understand and appreciate the powerful economic ripple effect buying locally can create.”

Click over to mLive to hear lots more including Pete’s hope to bring renewable energy into his brewing process. Definitely make a point to taste the Oktoberfest and other brews on tap right now at The Workshop Brewing Co!