Instagram of the Day: Cook’s House Beer Dinner

Via The Cooks’ House Instagram:

Beer tasting with Fred from new holland brewery…….. 5 course beer dinner at the cooks house next Tuesday October 22 at 7 pm…..#newholland #beerdinners#cookshouse #beer

Click through to their Instagram for more pics including a shot of Fred & Eric at Second Spring Farm – Event details on the eatdrinkTC Calendar!

New Holland beer dinner at cook's house

Traverse City Beer Week ~ November 9-15, 2013

The new Traverse City Beer Week looks to add another way to celebrate the beauties of brew – through a decentralized celebration of craft brewing that focuses on our breweries, tap rooms and restaurants. Kalamazoo-based Imperial Beverage used this model to get the Kalamazoo Beer Week going:

“Traverse City Beer Week will help restaurants, bars, and retail locations to do what they do well even better,” says Ann Drummond, marketing and public relations with Imperial Beverage. “It’s not intended to pull consumers away from the places where craft beer is already appreciated. Instead, these events are fashioned for the sole purpose of craft beer appreciation, consumer education, and experiential learning in the breweries, brewpubs, restaurants and retail locations of Traverse City.”

right brain tapsImperial Beverage, named Craft Beer Distributor of the Year in 2010, used the same model to create a successful Beer Week in Kalamazoo two years ago. The idea is not to organize a festival at all, she says, but to give local breweries and restaurants a chance to host their own events on their own premises while promoting closer relationships among brewers, chefs and retailers who sell craft beer.

For instance, a brewery or restaurant could schedule a “special release” tasting with a presentation by the brewer or a “vertical tasting” where participants can taste examples of the same beer from a series of consecutive release years. Or a restaurant could hold a workshop on how to pair beers with food, presentations on home brewing, tastings of special seasonal brews, cheese/beer pairings, and cooking demonstrations where beer is a featured ingredient in the recipe.

Stay tuned to Traverse City Beer Week updates at traversecity.com/beerweek or via Traverse City Beer Week on Facebook.

Photos courtesy Traverse City Convention & Visitors Bureau.

Microbreweries: How many is too many?

This morning’s Crains Detroit Business checked in with Steve and Andrew Lutke who are building the new  microbrewery with outdoor beer garden and hops garden on a 5-acre site in the village of Suttons Bay. The article strikes a cautionary tone with our old friend Rex Halfpenny of the Michigan Beer Guide leading the charge, saying that the market is tight and new breweries could face tough sledding. He compares the industry to the California Gold Rush saying.

“As you know, they didn’t find any gold.”

Rex definitely knows the business. The big brands control 88% of the Michigan beer-drinking market and established microbreweries like Bell’s & Founders control another 3.75 % leaving just over 8% for everyone else. Still, I have to draw on my Portland, OR experience for what a market can support, especially one that is as focused on “Michigan Made” and locally produced as we are. The Oregon Craft Beer Association estimates that just under half of all draft beer consumed in Oregon is brewed in Oregon.

facebookFor more about Hop Lot brewing you can check out their Facebook page and also these features from Drink Michigan and Northwest Michigan’s Second Wave. On October 9th they go before the Suttons Bay Planning Commision.

Photo Credit: Hop Lot Brewing