Short’s & the Grand Traverse Resort recreate Imperial Beer Series Dinner

“The Imperial Beer Series was the benchmark for our company, sort of our departure point,” explains Short’s Brewing Company founder Joe Short in the latest Short’s Cast. “It was one of those projects where I wanted to go all in – sort of a make it or break it effort. Setting up shop in a small, remote community we really had put ourselves out there and give people a reason to come and seek us out. We didn’t have a whole lot of volume or a whole lot of distribution. What we did have was a lot of creativity, some brewing skills and a whole lot of imagination.” Read more

Culinary Calendar for Memorial Day Weekend

Here’s four unique culinary events that offer opportunities to taste the best beer, wine & food the area has to offer. There’s also a great list of local brat makers if you want to put some local meat on your grill this weekend!

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Hop Lot Brewing Co. coming to Suttons Bay this Summer

The microbrewery boom continues as the latest on the scene, Hop Lot Brewing Co., starting construction in Suttons Bay early this month and on track for a summer 2014 opening.

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Flash Giveaway bus tickets from Traverse City to Short’s Epic 10th

Flash Giveaway! Win 2 round trip tickets on the bus from Traverse City to Short’s Epic 10th Anniversary Party this Saturday (Apr 26).

To Enter:

  1. Like us on Facebook
  2. Share our Facebook page with your friends
  3. Post to our wall or in your share the name of your favorite Short’s beer

Short’s Brewing Company is turning 10. To celebrate they are throwing an huge street party. They will have 99 beers on tap. Admission is free but only 4000 people can be in the event at a time.

They have arranged transportation from the 8th Street parking deck in downtown TC to the festival entrance. The tickets are for the first bus out at 11:45am and the last bus home at 12:30am to ensure you get the most of this fabulous event!

NOTE: This giveaway includes only the round-trip bus. You’ll have to buy your own beers & food!

Short’s 10th Anniversary Bash in Bellaire

Short’s Brewing Company is celebrating its 10th anniversary on Saturday, April 26th in Bellaire. As usual, they will be holding a big party that (in the words of founder Joe Short) celebrates “loving what we do and where we live with the people we love.”

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Beer & Cheese Tasting Thursday at The Little Fleet!

The Little Fleet is hosting a Beer & Cheese Tasting on Thursday, March 13th that pairs the beers of Brewery Terra Firma with cheeses from Boss Mouse Cheese.

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Great food & craft brew at the Winter Microbrew Festival!

The annual Traverse City Microbrew & Music Festival returns to Traverse City this weekend. The main event is Saturday, February 8th from with 30+ breweries packing over 150 craft brew flavors along with local food and a great music lineup. We’ve compiled a collection of the brews & bites that await you over the weekend and can’t wait to see all of you at one of TC’s signature events for food & drink. Tickets are limited and they’ve sold out the last few years, so if you’re planning on attending you’d probably better get your tickets today! Read more

Leelanau Pale Ale Series from Stormcloud Brewing

Brewer Brian Confer of Stormcloud Brewing Company in Frankfort has launched his Leelanau Pale Ale series. Each of the 13 brews will feature a single local hop variety to allow beer fans to appreciate the nuances of the hops that are being produced on the Leelanau Peninsula.

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Photo Friday: Workshop One-Hander

Workshop One-Hander by Traverse Traveler

This photo of a tasty “one-hander” sandwich at the Workshop Brewing Company was taken by Traverse Traveler yesterday. Is it their Pry Bar Porter or the Wrecking Bar Bourbon Barrel Porter? Probably the Pry Bar which they pair with this Cherry Pry Bar BBQ pork, pickled cabbage, double oat bread sandwich, but either way, it’s a delicious brew for a wintry afternoon!

Visit Brandy at traversetraveler on Instagram for photos of food and fun!

All Brandy had to do to enter this month’s #eatdrinkTC Photo Contest for a prize is 2# of coffee, a Michigan Bold coffee mug and a bottle of fair trade Palestinian olive oil from Higher Grounds Trading Company was to add the  “#eatdrinkTC” hashtag to her pic!

You can enter your own photo or one you think is worthy if you tag it with #eatdrinkTC. (details here)

The Short’s Cast and TC Podcaster Mike Moran

“This spring will be 10 years for us, and our company has grown from 6 employees to 90. We’re really proud of where we live, and we love what we do. There’s a lot of stuff that happens around it, but first and foremost, we really love making beer.”
~Joe Short, Short’s Cast ep. 1

"Looks like NPR, feels like SNL, couldn't get much better than this!" - courtesy Short's Brewing

“Looks like NPR, feels like SNL, couldn’t get much better than this!” – courtesy Short’s Brewing

Yesterday the Short’s Brewing Company unveiled their new podcast. Like the brewery  that produces it, the Short’s Cast is wild, energetic and slightly unpredictable.

Short’s CEO and Creative Engineer Joe Short shares, “I think that the biggest thing that new podcast is going to give us is the connection between the listener and the actual people of Short’s. I’m excited for people to get to know everyone here better, because there’s a lot more to Short’s than just me.”

The Short’s Cast is produced by Mike Moran of Quarter After Productions who says, “Short’s was one of the businesses up here that I really wanted to develop a podcast for. People absolutely love their beer, and it’s great to work on a podcast with Joe. The guy has so much character that really shines through, and even though everyone around him really respects and looks up to him, they’re always cracking jokes on him and each other.”

The first episode reflects Joe’s love of fun and the Short’s family. Joe opens with an essay about mullets and follows with a whirlwind introduction of some of the Short’s family. Traverse Brewing founder Jack Archiabale’s story of meeting Joe for the first time is pure gold, so be sure to check that out!


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