“The Imperial Beer Series was the benchmark for our company, sort of our departure point,” explains Short’s Brewing Company founder Joe Short in the latest Short’s Cast. “It was one of those projects where I wanted to go all in – sort of a make it or break it effort. Setting up shop in a small, remote community we really had put ourselves out there and give people a reason to come and seek us out. We didn’t have a whole lot of volume or a whole lot of distribution. What we did have was a lot of creativity, some brewing skills and a whole lot of imagination.” Read more
Here’s four unique culinary events that offer opportunities to taste the best beer, wine & food the area has to offer. There’s also a great list of local brat makers if you want to put some local meat on your grill this weekend!
Flash Giveaway! Win 2 round trip tickets on the bus from Traverse City to Short’s Epic 10th Anniversary Party this Saturday (Apr 26).
- Like us on Facebook
- Share our Facebook page with your friends
- Post to our wall or in your share the name of your favorite Short’s beer
Short’s Brewing Company is turning 10. To celebrate they are throwing an huge street party. They will have 99 beers on tap. Admission is free but only 4000 people can be in the event at a time.
They have arranged transportation from the 8th Street parking deck in downtown TC to the festival entrance. The tickets are for the first bus out at 11:45am and the last bus home at 12:30am to ensure you get the most of this fabulous event!
NOTE: This giveaway includes only the round-trip bus. You’ll have to buy your own beers & food!
The annual Traverse City Microbrew & Music Festival returns to Traverse City this weekend. The main event is Saturday, February 8th from with 30+ breweries packing over 150 craft brew flavors along with local food and a great music lineup. We’ve compiled a collection of the brews & bites that await you over the weekend and can’t wait to see all of you at one of TC’s signature events for food & drink. Tickets are limited and they’ve sold out the last few years, so if you’re planning on attending you’d probably better get your tickets today! Read more
This photo of a tasty “one-hander” sandwich at the Workshop Brewing Company was taken by Traverse Traveler yesterday. Is it their Pry Bar Porter or the Wrecking Bar Bourbon Barrel Porter? Probably the Pry Bar which they pair with this Cherry Pry Bar BBQ pork, pickled cabbage, double oat bread sandwich, but either way, it’s a delicious brew for a wintry afternoon!
Visit Brandy at traversetraveler on Instagram for photos of food and fun!
All Brandy had to do to enter this month’s #eatdrinkTC Photo Contest for a prize is 2# of coffee, a Michigan Bold coffee mug and a bottle of fair trade Palestinian olive oil from Higher Grounds Trading Company was to add the “#eatdrinkTC” hashtag to her pic!
You can enter your own photo or one you think is worthy if you tag it with #eatdrinkTC. (details here)
“This spring will be 10 years for us, and our company has grown from 6 employees to 90. We’re really proud of where we live, and we love what we do. There’s a lot of stuff that happens around it, but first and foremost, we really love making beer.”
~Joe Short, Short’s Cast ep. 1
Short’s CEO and Creative Engineer Joe Short shares, “I think that the biggest thing that new podcast is going to give us is the connection between the listener and the actual people of Short’s. I’m excited for people to get to know everyone here better, because there’s a lot more to Short’s than just me.”
The Short’s Cast is produced by Mike Moran of Quarter After Productions who says, “Short’s was one of the businesses up here that I really wanted to develop a podcast for. People absolutely love their beer, and it’s great to work on a podcast with Joe. The guy has so much character that really shines through, and even though everyone around him really respects and looks up to him, they’re always cracking jokes on him and each other.”
The first episode reflects Joe’s love of fun and the Short’s family. Joe opens with an essay about mullets and follows with a whirlwind introduction of some of the Short’s family. Traverse Brewing founder Jack Archiabale’s story of meeting Joe for the first time is pure gold, so be sure to check that out!
- 2016 Traverse City Beer Week – November 11-17
- Farmers Market Brunches during Cherry Festival
- Selden Standard chef Andy Hollyday and The Cooks’ House Guest Chef Series
- 2016 Short’s Anniversary Party
- Short’s Space Rock now gluten free
- Morel Dinner (and Hunt!) at Black Star Farms
- Morel Love
- Wild Food Wednesday: Morels
- Wild Food Wednesday: Ramps or Wild Leeks
- Friday Cocktail Hour: Pamplemousse by Gary Jonas of The Little Fleet